Samuel Forbes (b. 1992) is a Te Whanganui-a-Tara-based artist. In 2023, he co-founded a studio with Johannes Bay, a product design lead at 21e8

Prior to this, Samuel studied a Bachelor of Visual Communication Design (Honours) at Toi Rauwhārangi College of Creative Arts. Between 2018 and Spring 2019, he assisted creative director Kelvin Soh at DDMMYY in Tāmaki Makaurau. Samuel occasionally tutors graphic design at Toi Rauwhārangi College of Creative Arts (Te Kunenga Ki Pūrehuroa Massey University), as well as at Te Kura Hoahoa (Te Herenga Waka Victoria University) and Te Kāhui Auaha (Whitireia and WelTec). Currently, Samuel works as a florist at Flowers Manuela while pursuing a Master of Fine Arts at Toi Rauwhārangi College of Creative Arts. 

Additional clients and collaborators include Borrowed CS, Buzzy Point, Clear Path Ensemble, Elliot Creative, Iann An, Kate Te Ao and Oliver Edward Guyon


Selected clients

Alliance Group Ltd
Club 121 
CIRCUIT Artist Moving Image
Christopher Tubbs DJ
Flowers Manuela
Fruit Cru
Icebreaker 
Jhana Millers Gallery
Kate Te Ao
KAUKAU
Loro Piana
MAYHEMSOUND
Me Heke Ki Pōneke Wellington City Council
Mossman Gallery
New Zealand Merino Company Ltd, The
New Zealand Portrait Gallery, The
New Zealand Trade and Enterprise
Nikke, Japan Wool Textile Co. Ltd
OF BODY
Open Lab
Racquet Club
Radioactive.FM
Radio Cult
Te Pātaka Toi Adam Art Gallery
The Service Depot
Shannon Te Ao
Smartwool
Stanford University
Strange Behaviour
Südwolle GmbH
Te Papa Tongarewa Museum of New Zealand
VF Corporation
Wētā FX