DDMMYY is a strategic branding agency and design studio that specialises in creating aspirational, audience-centric brands that people love. The agency adopts a holistic, outcome-focussed approach that connects commercial strategy, brand strategy and audience sensitivity with innovative creative execution

Between 2018 and Spring 2019, I assisted creative director Kelvin Soh at DDMMYY

DDMMYY  2018–19Various

Artisan Gin distilled and bottled in Burleigh Heads, Australia

BLUNT Umbrellas
Compact, collapsible, and convenient – ideal for on-the-go protection

Sawmill Brewery
Sawmill has been brewing quality beer using Aotearoa-grown hops for 18 years. Independent and run by a small team in Matakana

The Gospel
A 100% rye whiskey made in Brunswick, Melbourne from all Australian grown grain in the Murray Mallee region of South Australia

Now Safe For Work (NSFW)
NSFW is a problem-solving game for one or more players designed to stretch your creativity and encourage lateral thinking

Don't Get Too Close To My Fantasy
A text based, crowd-authored, public project reflecting individual experiences of fantasy and the role it plays in our lives

No Ordinary
Luxury sleepwear for men. Consciously made in Aotearoa